So, Eamon, what’s the story with those lazy, hazy, crazy days of summer?

Almost everyone we’ve talked to over the last few weeks speaks of the strange calm that has fallen over the business world. In these dog days, there’s little point in looking to our political masters for direction; they seem to be even more bemused than the rest of us.

And so we look elsewhere. At Islandbridge, we’re blessed to be working with some inspirational leaders, the brand owners and entrepreneurs who are determined to make the difference.

In this issue of Brandwidth, we report on entrepreneur Pat McCann’s re-branding of Quality Hotels & Comfort Inns (Ireland) to Maldon Hotels, an Irish company aiming to build a brand both here in Ireland and in the UK based around a “refreshing and responsive service for guests.” We also re-publish one of the most popular articles on our website: The Seven Steps To Brand Success, whilst our featured blog posting offers an unexpected opportunity to achieve genuine stand-out.

So get branding and make this the calm before your own storm of successful activity.